This fashion ain’t fast and it’s built to last

It’s finally here. Better Than Cotton is challenging cotton for its underwear crown, transforming the way we think about soft, breathable and completely delectable intimates. Anybody with a vag will tell you that cotton is the best for everyday bras and knickers, thanks to its moisture wicking powers and all around comfort level - what they don’t know is how much water it takes to make one of our favourite fabrics. It surprised us too!

When we looked into bringing cotton into the Nala family, we couldn’t give it our tick of approval. It didn’t meet our sustainability standards (and they’re high standards), so we knew we had to find something better, that still had all of the non-negotiables of cotton without the environmental impact. It took us a year - and we do mean a literal year of searching, researching and talking to fabric magicians - and we’re so proud to introduce Better Than Cotton to the world. 

So why did we call it Better Than Cotton? 

Throughout the production journey, we had two things in mind - how it feels and works when you wear it and what it does to our planet. Here are the reasons why we love our Better Than Cotton range: 

How it feels

• It’s softer and yummier than run-of-the-mill cotton (you’ll see what we mean as soon as you touch it)

• This cloud-like addition passes all the tests for our sensitive skin besties

• Water absorbent and moisture wicking, drawing moisture away from the skin -  some say it’s magic, we agree

How it supports our planet

• Better than cotton is super durable - it has a long lifespan, lasting years and years of wash and wear, work, dance and play so you don’t need to replace your basics as often. 

• It’s made from sustainable modal fabric, derived from fast growing beech trees.

• It uses 10 to 20 times less water in its production than cotton 

• It’s biodegradable and compostable meaning once you’re done with it, it breaks down and avoids adding landfill fashion pile

Intrigued? Get a lil’ cloud like comfort in your life!

Fill your undie drawer with nine new products from camis and crop tops to cotton bras and bralettes, wireless bras, high waisted undies,  and bum loving g strings, classic underwear cuts like midis and bikinis. Phew! We’ve been busy. 

Is it for you? Yes. We’re supporting A cups - H cups, band sizes 8 - 24 and briefs XS - 6XL, so get going. This is a range you (and the planet) won’t want to miss.